Fortress Surgeon Digital Marketing, a surgeon digital advertising company, announces an increased SEO service for cosmetic surgeons, focusing on on-line visibility, patient interaction, and practice growth. Lauren's concentrate on ROI and interest for discovering the important information that change campaigns from excellent to excellent consist of creating a grand scale multivariate test framework utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast method for anticipating ROI before media financial investment.

One of things Martin delights in most concerning his function is the possibility to study and comprehend the subtleties of both established and brand-new markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.