Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, reveals an increased search engine optimization solution for plastic surgeons, concentrating on online presence, patient interaction, and practice development. Lauren's focus on ROI and passion for finding the crucial details that change campaigns from excellent to terrific include establishing a grand scale multivariate test structure using fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast technique for anticipating ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her job as a firm account individual for a variety of pharma brands and later on headed the advertising initiative to launch a first-of-its kind site in the eyewear and eyecare space.

He leads a group of media method, media planning, media purchasing and media implementation professionals that collaboratively make certain that project goals are attained in order to optimize roi and involvements. Lauren's career in electronic and media began in the 90's, equally as digital became a feasible advertising network.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.