Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces an expanded SEO service for plastic surgeons, concentrating on on-line visibility, person involvement, and practice growth. Lauren's concentrate on ROI and passion for locating the essential details that change campaigns from excellent to fantastic include creating a grand range multivariate test framework utilizing fractional factorial evaluation for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI before media investment.

A 25-year expert in the health care marketing and advertising space, Tracey started her career as an agency account individual for a variety of pharma brands and later on pioneered the marketing initiative to introduce a first-of-its kind website in the glasses and eyecare room.

He leads a group of media method, media planning, media buying and media implementation specialists that collaboratively make sure that campaign objectives are accomplished in order to optimize roi and involvements. Lauren's career in digital and media began in the 90's, just as electronic became a practical advertising network.

While at Underscore, she spent 3 years teaching Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.