fortress surgeon digital marketing, a surgeon digital marketing company, introduces a broadened SEO solution for plastic surgeons, concentrating on online visibility, person engagement, and technique growth. Lauren's focus on ROI and passion for finding the important details that transform campaigns from excellent to excellent include creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her job as an agency account person for a selection of pharma brands and later on spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the version for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.