Citadel, a doctor electronic marketing company, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line presence, client engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the critical details that change projects from great to fantastic include creating a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her career as an agency account individual for a range of pharma brands and later on spearheaded the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the model for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.