Citadel, a specialist digital advertising firm, introduces an increased SEO service for cosmetic surgeons, focusing on on-line exposure, client involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the critical details that change projects from good to wonderful include creating a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for predicting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising room, Tracey started her career as an agency account person for an array of pharma brand names and later headed the marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare room.

He leads a team of media approach, media preparation, media buying and media execution specialists who collaboratively make sure that campaign objectives are attained in order to make best use of involvements and ROI. Lauren's career in digital and media started in the 90's, equally as electronic came to be a viable advertising and marketing channel.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.