Fortress Surgeon Digital Marketing, a specialist digital marketing firm, reveals an expanded SEO solution for cosmetic surgeons, concentrating on online exposure, patient involvement, and technique growth. Lauren's focus on ROI and passion for locating the critical details that change campaigns from good to fantastic consist of establishing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate technique for predicting ROI before media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her occupation as a firm account person for a range of pharma brands and later spearheaded the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.