Citadel, a doctor electronic advertising and marketing company, announces an expanded SEO solution for plastic surgeons, concentrating on online visibility, client involvement, and method development. Lauren's focus on ROI and enthusiasm for locating the essential information that change campaigns from great to excellent include developing a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for predicting ROI before media financial investment.

A 25-year professional in the health care marketing and advertising space, Tracey started her job as an agency account individual for a range of pharma brand names and later headed the advertising and marketing initiative to introduce a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.