Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising company, reveals an expanded SEO service for plastic surgeons, concentrating on online presence, person engagement, and technique growth. Lauren's focus on ROI and passion for discovering the vital details that transform campaigns from great to wonderful include creating a grand range multivariate test framework using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast technique for forecasting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising room, Tracey began her profession as a firm account individual for an array of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.