Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, person engagement, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & health brands with all lifecycle stages: starting from scientific trial recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and advertising sunsetting.

One of the important things Martin delights in most concerning his duty is the possibility to research and understand the nuances of both well-known and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.