Citadel, a specialist electronic marketing agency, introduces an expanded search engine optimization service for plastic surgeons, focusing on online exposure, patient engagement, and practice growth. Lauren's concentrate on ROI and passion for discovering the vital information that transform projects from great to fantastic include establishing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection technique for predicting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her profession as a company account person for a range of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the design for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.