Citadel, a doctor Fortress Surgeon Digital Marketing marketing agency, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and technique development. Lauren's focus on ROI and interest for locating the critical details that change projects from excellent to wonderful consist of establishing a grand range multivariate test framework making use of fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast method for forecasting ROI before media investment.

Among the important things Martin enjoys most concerning his role is the opportunity to research and understand the nuances of both brand-new and recognized markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the design for how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.