Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, person involvement, and practice growth. Lauren's focus on ROI and interest for finding the crucial information that change projects from great to wonderful consist of establishing a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection approach for predicting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising room, Tracey started her occupation as an agency account individual for an array of pharma brand names and later pioneered the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

He leads a group of media approach, media planning, media buying and media implementation experts that collaboratively guarantee that campaign goals are attained in order to maximize roi and involvements. Lauren's career in electronic and media started in the 90's, just as electronic came to be a feasible advertising network.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.