Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces an increased SEO service for plastic surgeons, focusing on on-line exposure, individual involvement, and practice growth. In her previous role as VP of Biddable Media Daga specialized in the advertising of health & wellness brand names via all lifecycle stages: starting from professional test employment projects, with the pre-launch market-shaping, launch and marketing phase, ending with license expiry and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her profession as a company account person for a selection of pharma brand names and later on led the marketing effort to launch a first-of-its kind portal in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the design for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.