Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on online presence, client engagement, and practice development. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of health & health brand names with all lifecycle phases: beginning with medical trial employment projects, through the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing room, Tracey started her profession as an agency account individual for an array of pharma brand names and later led the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.