Fortress Surgeon Digital Marketing, a doctor digital marketing agency, introduces an increased SEO solution for plastic surgeons, concentrating on online presence, client involvement, and technique development. Lauren's focus on ROI and enthusiasm for finding the critical information that transform projects from great to wonderful include developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for forecasting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising area, Tracey started her job as a firm account individual for a selection of pharma brand names and later on led the marketing effort to release a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.