Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, introduces an increased SEO service for plastic surgeons, focusing on on-line presence, patient interaction, and technique development. Lauren's focus on ROI and interest for locating the crucial information that transform projects from good to wonderful consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for forecasting ROI before media investment.

One of the important things Martin appreciates most concerning his function is the opportunity to study and comprehend the subtleties of both new and recognized markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media acquiring and media execution specialists that collaboratively ensure that project objectives are attained in order to make the most of roi and involvements. Lauren's occupation in digital and media began in the 90's, equally as digital ended up being a viable marketing channel.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.