Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces a broadened search engine optimization solution for plastic surgeons, concentrating on online visibility, individual interaction, and technique development. Lauren's focus on ROI and passion for discovering the essential details that change campaigns from great to excellent consist of creating a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her profession as a company account person for a range of pharma brands and later on spearheaded the advertising initiative to launch a first-of-its kind website in the eyewear and eyecare area.

He leads a team of media strategy, media planning, media purchasing and media execution experts that collaboratively make certain that campaign goals are accomplished in order to optimize roi and engagements. Lauren's career in digital and media started in the 90's, equally as electronic became a feasible advertising channel.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.