Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising company, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online presence, client interaction, and method growth. Lauren's concentrate on ROI and interest for locating the critical information that change projects from excellent to terrific include developing a grand range multivariate test structure utilizing fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection technique for anticipating ROI prior to media financial investment.

One of the important things Martin enjoys most about his role is the chance to research study and understand the subtleties of both new and well established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media buying and media implementation specialists who collaboratively guarantee that campaign goals are achieved in order to take full advantage of interactions and ROI. Lauren's career in electronic and media started in the 90's, just as digital came to be a practical marketing channel.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.