Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, announces an expanded SEO solution for cosmetic surgeons, focusing on on-line exposure, person involvement, and technique development. Lauren's focus on ROI and interest for finding the essential information that change projects from excellent to excellent consist of developing a grand range multivariate test framework utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast technique for forecasting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising space, Tracey started her occupation as a firm account individual for a variety of pharma brands and later on pioneered the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.