Citadel, a specialist electronic advertising and marketing company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line exposure, patient interaction, and practice growth. In her previous function as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brands with all lifecycle phases: beginning with medical trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her occupation as a company account person for an array of pharma brand names and later on spearheaded the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the design for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.