Citadel, a doctor digital marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online presence, client interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the vital information that change projects from great to wonderful include establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate technique for anticipating ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as a company account person for a selection of pharma brand names and later pioneered the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare area.

He leads a team of media strategy, media preparation, media acquiring and media execution specialists who collaboratively ensure that campaign goals are attained in order to take full advantage of roi and involvements. Lauren's career in digital and media began in the 90's, just as Fortress Surgeon Digital Marketing came to be a sensible marketing network.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.