Citadel, a specialist electronic advertising company, announces an expanded search engine optimization service for plastic surgeons, focusing on on-line presence, person involvement, and method development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & health brand names via all lifecycle phases: starting from clinical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and advertising sunsetting.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her occupation as a firm account person for a selection of pharma brands and later on pioneered the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.