Citadel, a specialist electronic marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line visibility, person interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the crucial details that change projects from great to great consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for forecasting ROI before media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey began her job as a firm account person for a range of pharma brand names and later led the advertising initiative to launch a first-of-its kind site in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the model for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.