Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, patient involvement, and practice growth. Lauren's focus on ROI and interest for finding the essential details that change campaigns from good to terrific consist of creating a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection technique for anticipating ROI before media financial investment.

Among the important things Martin delights in most about his function is the chance to research and comprehend the nuances of both brand-new and well established markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media method, media preparation, media purchasing and media implementation experts who collaboratively make sure that project goals are attained in order to make best use of involvements and ROI. Lauren's career in electronic and media began in the 90's, just as electronic became a viable marketing network.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.