The iGaming industry has transformed into a data-driven machine in recent times. From static websites to full-scale gamified ecosystems, the industry’s backbone has shifted on research and analytics.


In this niche, research isn't optional — it's how you survive and scale. Whether you're a new affiliate launching your first campaign, or a major operator rolling out international expansion, understanding your audience is step one.







3. Product Research & Platform Optimization

Your gaming library won’t matter if your site frustrates users. Top-tier iGaming companies test every feature with split testing.


Research shows that simplifying KYC forms boosts verified conversions by 31%. Unstructured interfaces and unresponsive pages can ruin first impressions and LTV.


Data-led product evolution includes things like progressive load strategies, personalized UX flows, and micro-interaction feedback.






Final thought: Analytics as the Key point

If you’re serious about iGaming and Bästa casinobonus, you must become obsessed with data. The best platforms don’t guess — they analyze, adapt, and iterate faster than everyone else.