Add music, fashion, food and lots of celebrities in one exotic spot, and what do you get? Perhaps nothing much... except just the most exclusive attraction in town: Music Loves Fashion - in partnership with House of Hype! A three-day and two-night event where the hippest and most glamorous A-List celebrities, key tastemakers and brandpartners like AT&T and Wrigley's 5gum come together for their Second Annual Coachella Event at the Riviera Hotel and Spa...

Finally, the much-anticipated Music Loves Fashion event is here. Dubbed as the most exclusive attraction of Coachella Returns, trend-setters from LA, NY and JetBlack Miami will converge once more on the small idyllic town of Palm Springs for the 3-day, 2-night event held at the luxurious Riviera Hotel Resort and Spa from April 16th to the 18th.

For four years in a row now, Music Loves Fashion has been continuously producing this posh event while teaming up with the House of Hype for the second time, to deliver a different yet more explosive 2010 show: a festival within the festival with a line up to match! Giant sponsors such as AT&T, Wrigley's 5Gum, together with Skullcandy Headphones this time, grace this now famous event with their exhibits activated all day long, beside the enormous star-shaped pool. FLIP Camera will definitely spruce up the party too, by giving the partygoers a chance to take home colorful memories via snapshots. Freebies on property will be given away during the duration of the event, including those provided by top fashion line Mackage to celebrity attendees in their exclusive gifting area. This event, perhaps more than last year's, will surely be glittered once again with more star power as big stars such as Jared Leto, Zach Braff, Paris Hilton, Adrian Grenier and Audrina Patridge are known to attend this yearly occasion.

A privileged few who were invited can enjoy the full amenities of the resort, which was bought out exclusively for them. Guests are treated to a gift bag, featuring the likes and of BCBG, Future Heretics and Plain Jane. They will be given full access to all day/night events as well as treated to a sponsored bar complimentary BBQ by renowned Chef Jose Vidaurre. A private car service is on hand to transport guests safely to and from the festival as well as two helicopters on call for celebrity guests.



To spicen up the event, pool parties will feature over 40 DJs over the course of the 3 days and the 19,000 sq. ft. Belvedere Music Grand Ballroom will play host to two all-star line-up's both nights from 10pm to 6am. There are DJ sets by The Crystal Method, Joel Madden, Cobra and Clinton Sparks. Saturday, Stevie B Hamron's internationally renowned 'Don't Tell My Booker' makes its Coachella debut alongside NYC's infamous 1OAK hosted by Richie Akiva and Ronnie Madra. Also, live performances by Shiny Toy Guns, Hybridigital featuring Wildchildworld and DJ sets by David Waxman, Behrouz, DJ Ruckus, DJ Berrie and Jus Ske, accompanied by a visual presentation by Dearminds will be showcased.

Beneficiaries of this event include FansForCharity.com website with DKMS Americas website

For more information on MLF please visit: website & Fashion A Modish Exclusive Event!