Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, individual interaction, and technique development. Lauren's concentrate on ROI and interest for discovering the critical information that transform projects from excellent to wonderful include creating a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection method for predicting ROI prior to media investment.

One of the important things Martin takes pleasure in most about his role is the opportunity to research study and comprehend the nuances of both new and well established markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the version for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.