Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, announces a broadened SEO solution for plastic surgeons, concentrating on on-line presence, individual interaction, and technique growth. Lauren's focus on ROI and passion for finding the critical details that change campaigns from good to wonderful consist of developing a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for anticipating ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her occupation as a firm account person for a variety of pharma brand names and later spearheaded the marketing initiative to release a first-of-its kind website in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.