Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, introduces an expanded SEO solution for plastic surgeons, focusing on online visibility, person engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the crucial details that change campaigns from excellent to terrific consist of establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast strategy for forecasting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising space, Tracey started her profession as a company account individual for a variety of pharma brands and later on pioneered the marketing effort to launch a first-of-its kind website in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.