Citadel, a doctor Fortress Surgeon Digital Marketing advertising agency, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, client interaction, and technique development. Lauren's focus on ROI and passion for finding the crucial details that transform campaigns from great to wonderful include creating a grand range multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for predicting ROI prior to media financial investment.

One of things Martin takes pleasure in most concerning his duty is the chance to research study and recognize the subtleties of both well-known and new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the design for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.