Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, announces an expanded SEO solution for cosmetic surgeons, concentrating on online visibility, individual interaction, and method development. Lauren's focus on ROI and passion for discovering the essential details that transform projects from great to excellent consist of creating a grand range multivariate test structure using fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection technique for forecasting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her career as a company account person for a variety of pharma brands and later spearheaded the marketing initiative to launch a first-of-its kind site in the glasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the version for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.