Fortress Surgeon Digital Marketing, a doctor digital advertising company, introduces a broadened search engine optimization service for plastic surgeons, focusing on on-line visibility, patient involvement, and technique development. Lauren's focus on ROI and interest for finding the essential information that transform projects from good to excellent consist of establishing a grand scale multivariate examination structure using fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for anticipating ROI before media financial investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her job as an agency account individual for a range of pharma brands and later led the advertising effort to release a first-of-its kind website in the eyeglasses and eyecare space.

He leads a team of media strategy, media planning, media buying and media implementation professionals that collaboratively make certain that campaign goals are attained in order to maximize roi and interactions. Lauren's profession in digital and media began in the 90's, just as digital became a viable advertising network.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.