Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient involvement, and practice growth. Lauren's focus on ROI and passion for locating the critical information that change campaigns from good to terrific consist of developing a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her job as an agency account person for a range of pharma brands and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind site in the glasses and eyecare room.

He leads a team of media technique, media planning, media acquiring and media execution experts who collaboratively make certain that project objectives are attained in order to optimize roi and engagements. Lauren's job in electronic and media started in the 90's, just as electronic came to be a feasible advertising and marketing network.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.