Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, introduces an expanded SEO solution for cosmetic surgeons, concentrating on on-line presence, individual interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the critical details that change projects from good to excellent consist of developing a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her job as a company account person for a selection of pharma brands and later on headed the marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare room.

He leads a team of media approach, media preparation, media purchasing and media execution experts that collaboratively make certain that campaign objectives are achieved in order to optimize engagements and ROI. Lauren's occupation in electronic and media began in the 90's, just as digital came to be a sensible advertising channel.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.