Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on online presence, individual interaction, and practice development. Lauren's concentrate on ROI and passion for locating the critical information that transform campaigns from excellent to terrific consist of developing a grand range multivariate test structure using fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for predicting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her occupation as a firm account individual for an array of pharma brands and later on headed the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.