Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, person interaction, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of health and wellness & health brand names through all lifecycle phases: beginning with clinical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her career as a firm account individual for an array of pharma brand names and later on spearheaded the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.