Fortress Surgeon Digital Marketing, a specialist digital marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, client interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the important information that transform projects from excellent to wonderful consist of developing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate technique for anticipating ROI before media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her profession as an agency account individual for a range of pharma brands and later on pioneered the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.