Fortress Surgeon Digital Marketing, a specialist digital advertising company, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, patient involvement, and method development. Lauren's focus on ROI and enthusiasm for discovering the critical details that change projects from good to terrific consist of creating a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection approach for predicting ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her career as an agency account person for a selection of pharma brands and later led the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the design for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.