Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces an expanded SEO solution for cosmetic surgeons, concentrating on on-line visibility, client engagement, and technique development. Lauren's focus on ROI and passion for locating the crucial information that change campaigns from great to excellent include establishing a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate strategy for forecasting ROI prior to media financial investment.

One of the important things Martin appreciates most about his role is the possibility to study and recognize the nuances of both well established and brand-new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the design for just how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.