Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, introduces an expanded SEO solution for plastic surgeons, focusing on on-line presence, patient interaction, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the essential details that change campaigns from good to excellent include developing a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast technique for predicting ROI prior to media investment.

One of the important things Martin enjoys most regarding his role is the possibility to research study and understand the nuances of both brand-new and well-known markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.