Citadel, a doctor electronic advertising and marketing firm, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on on-line exposure, person interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the essential details that transform projects from great to wonderful include creating a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection method for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and Fortress Surgeon Digital Marketing area, Tracey began her occupation as a company account individual for an array of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.