Fortress Surgeon Digital Marketing, a doctor electronic advertising company, introduces an expanded SEO solution for cosmetic surgeons, focusing on on-line exposure, individual engagement, and practice growth. Lauren's focus on ROI and interest for discovering the critical information that change projects from excellent to wonderful consist of establishing a grand range multivariate test structure making use of fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection technique for anticipating ROI before media financial investment.

One of the important things Martin enjoys most regarding his role is the chance to research study and understand the subtleties of both brand-new and established markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media method, media planning, media acquiring and media execution professionals that collaboratively ensure that project goals are accomplished in order to make the most of interactions and ROI. Lauren's job in electronic and media began in the 90's, just as digital came to be a feasible advertising and marketing channel.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.