Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on online exposure, individual engagement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & health brands with all lifecycle stages: beginning with professional trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising space, Tracey began her job as a firm account individual for a variety of pharma brand names and later on spearheaded the advertising and marketing effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.