In the early days of his job, Craig Izenstark was immersed in the dynamic setting of inventory trading. The trading floor, with its real-time price changes and rapid decision-making, was wherever he first refined his understanding of market sentiment. Every decision had to be made quickly, frequently centered on restricted data, rendering it a high-stakes environment. But, it had been also here that Izenstark discovered the foundational concepts that would later information his change toward industry analysis—such as the importance of industry psychology, time, and pinpointing styles amidst chaos.