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Each model brought its own innovations and design elements while staying true to the core concept of visible air. The Air Max 90, for example, featured a larger air unit and sleeker lines, becoming an instant hit in the sneaker community. The Air Max 95 introduced a visible air unit in the forefoot, along with a bold, layered upper design inspired by the human anatomy.

One of the most iconic Air Max models is the Air Max 97, introduced in 1997. Designed by Christian Tresser, the Air Max 97 featured a full-length visible air unit, creating a futuristic aesthetic inspired by high-speed trains. Its sleek lines, reflective materials, and distinctive colorways made it a cultural phenomenon and a favorite among sneaker enthusiasts. The Air Max 97's popularity has endured and has seen numerous re-releases and collaborations with other brands and designers.

Besides its technological advancements and design innovations, Nike Air Max has had a significant impact on popular culture. The Air Max line became synonymous with street style and sneaker culture, transcending its athletic origins and influencing fashion trends. The shoes' bold designs, vibrant color combinations, and limited-edition releases created a sense of exclusivity and collectibility, driving demand and creating a thriving resale market.

Nike has also collaborated with artists, musicians, and fashion designers to create special editions of Air Max models. Collaborations with notable figures such as Virgil Abloh, Travis Scott, and Sean Wotherspoon have resulted in highly sought-after releases, further cementing the Air Max's cultural relevance and broadening its appeal beyond sports.