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Directory marketing. Has the company already been submitted to the major directories such as DMOZ, Yahoo Directory, Best of the Web, etc. If that is so great! Draught beer submitted to too many low quality directories? Not having negatively effect the site.

Many small businesses also have small budgets, and often don't want spend the time or money on recent years techniques. Unfortunately, the "if you build it, they will come" philosophy fails too well via the web.

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The expertise of the HTML used How do I test SEO content? your site can change the way that Google reads your article. Invalid markup or improperly used tags could result in a crawl error, that program will stop reading your page, possibly missing some valuable articles or blog posts.

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