This follows commitments from a number of sizeable UK accounting firms for large up-front orders without actual implementation. In the UK we had a number of larger firms committing to orders but not following through with implementation. In the UK, the sales efforts were re-configured to focus on Xero implementation by accountants and to encourage adoption among key individuals within practices. This was a useful lesson as we reconfigured the team to assist with implementation which has proved to be a better approach. The approach to market that has worked in NZ we are now rolling out in the UK and Australia and that is looking good but there’s much more to do. Instrumentation and control are related functions. The reason for this is that they perform both functions. I understand that for many SMEs there is a fine line between personal accounting and their business accounting, but I think that providing a solution to solve this for small business owners doesn’t require all the Xero Personal features. SI - With the question above in mind, do you see Xero coming back to the market and or its shareholders for more capital to grow your business?

RD - No. Having sold businesses before, this time we want to grow a long term business. Galaxy’s Sales Engineers can help in the design of the perfect control cable for the intended application, having successfully assisted with many custom control cables for customers. However, signal cables transmit data. Power and control cables are the most common electrical cables used in residential, commercial, and industrial applications for power supply and signal transmission. The terms control, instrumentation, and signal refer to cables that are not used to transfer power. SI - Your competitors take an interest in copy done on Xero -I know this because they all read what I have to write about your company - with this in mind how have you responded to your competition and have you found the MYOBs, Quickens, Sages and SAPs of this world are taking you seriously as a competitor? Xero is really easy to use and will save you hours of time each month.

We will be looking into the characteristics, applications and specifications of control cables in this article. Let’s look into the details of control cables, the applications of control cables and so on. Standard control cables on the market are SEOW control cables, sprinkler control cables, tray control cables, marine control cables, and others. Reader Question - Hi Rod, are Asian versions(non-English) of your products in the pipeline? Norden Communication has been serving clientele with electrical and electronic products and components that are vital for different systems. SI -Are your customers new to accounting software or do they come from competitors products? Customers would still need a TV subscription in order to utilize the new options, so providers won't necessarily be losing subscribers. RD - Yes we have a lot of US customers now and have good feedback for a few things we need to do. Our senior team are all passionate about technology and improving productivity so a lot of what I do is keep reinforcing the vision so we can align with that.

We are converting a lot from MYOB and Banklink. SI - What are the biggest commercial threats to your businesses in terms of competition and is your reaction to this competition likely to be aggressive or reactive in nature? Control cables are the lifeline of automated systems, instrumentation, and applications of similar nature. Control cables usually have an elaborate color coding, what is control cable while power cables are often black and white. These are multi conductor cables with aluminum or copper conductors. Copper and fiber optic cables each offer unique advantages and trade-offs. Norden Communication has been one of the leading companies that offer excellent quality control cables for the past couple of decades. We also offer custom-designed and custom-tailored control cables. Control cables are designed in automation control for sending signals that control the equipment, as well as for measurement and regulation. SI - Are there any particular books or periodicals that you have read that you would recommend to Share Investor readers in your business sector or business/investing in general? SI - You contribute to a blog on the Xero website and of course your business is web based, how important is the internet to the business to spread the Xero brand and business and will you start to use more traditional forms of media and or advertising as you grow?