It is hard to imagine a world of eCommerce without the presence of the payment gateways. The payment gateways have played a significant role in the rapid development of the eCommerce sector in India. However, choosing a payment gateway in India is still considered as being a 'tough nut to crack.' Not all gateways are fast and reliable enough. Even if you get a reliable gateway that processes transactions in no time, you will still have to consider the aspect of pricing.

There are some payment gateways that offer a success rate of payment as high as 90%, whereas some offer average figures like 83%. Hence, you need to go with a service provider that offers decent performance without making a hole in your wallet.

What payment features to look for?

The best service providers offer different types of features to the merchants and their customers. Auto Pay is one such feature that provides a lot of benefits to the customers. They can save the credentials of their debit/credit card and set some pre-defined conditions for the same. In this way, a regular customer will not have to go through the trouble of filling in the credentials again and again.

EMI conversion is another feature that has been gaining a lot of popularity in the present eCommerce sector. This kind of feature is really useful when high value purchase is made. Your customers can choose the tenure of EMI as per their convenience. Split Payment is another feature that you must look for when selecting a payment gateway for your online business. Customization of payment page can make these things easier for you.

Onboarding ease matters a lot

A good and efficient merchant account payment gateway always makes sure that the onboarding process happens in a smooth and hassle free way. In this regard, EBS has always proved to be the most impressive one; its 24-hours onboarding facility really helps the online merchants to add more agility to their online business. Maintaining efficiency and speed should be a prime aspect of any payment gateway service provider.

Know about integration of time and support

Before you zero down your option, direct-payment-gateway it is vital to check the ease with which the payment gateway can be integrated into your website. Going with popular names like EBS that allow you to choose from a wide range of platforms, such as CMS, WordPress, Joomla, Drupal, etc. You need to make sure that the integration requires no major changes to be made on your website. Plus, the service provider should offer you all the necessary support in this regard.



Brand value and support matters

The reputation of the merchant account payment gateway service provider should be taken into account as well. Service providers like EBS have earned a lot of positive reviews, mainly for their prompt support, reasonable pricing, instant setup, and hassle free performance. Moreover, your customers would also feel more comfortable in making payments if the gateway is a reliable one. On the other hand, you can rest assured that instant tech support will be provided in case any problem occurs.

Instant support is really important in today's highly competitive online market. If your customers find out that the payment gateway of your e-Store isn't working, it will certainly create a bad reputation for your business. So, be careful with the selection.








Prashant Bhurke is a financial expert and is working with EBS. The writer has a flair for writing and he keeps on writing various articles and blogs related to the industry. He wrote this article to educate his readers about how to select the merchant account payment gateway . If you want to know more about payment gateway integration ,feel free click on active links.